Will ‘Bradley’ be a Factor?

In 1983, professor of African American Studies Charles Henry was the first to measure the so-called Bradley effect, named after Mayor Tom Bradley of Los Angeles. Bradley, an African American, led in the polls, but lost his bid for governor. The term refers to a tendency among white voters to falsely tell pollsters they will vote for a black candidate to avoid criticism.
Alternatively, a ‘reverse Bradley effect’ may be possible because some Republicans may not openly say they will vote for a black candidate, but may do so on election day.
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